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Lake Superior State University
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Our courses are approved by the American Council on Education (ACE) — the same body that approves AP and IB — and are accepted for credit by thousands of universities, including yours.
Our courses are approved by the American Council on Education (ACE) — the same body that approves AP and IB — and are accepted for credit by thousands of universities, including yours.
Jump into a new course, pick up where you left off, check scores, generate transcripts and much more.
Learning Outcomes
Lake Superior State University
Upon successful completion of the course, students will be able to: critically examine key marketing orientations—production, sales, societal, and market—and their impact on strategic decision-making; assess the ethical dimensions and corporate social responsibility in marketing practices, utilizing case studies to explore real-world implications; master concepts of competitive advantage, including cost, product, and niche strategies, and apply these to develop innovative marketing approaches; analyze external factors such as social, economic, and technological influences on marketing strategy, adapting to dynamic market environments; and investigate global marketing dynamics and the role of the internet in shaping international market strategies, emphasizing cross-cultural consumer behavior.
Major Course Topics
Major topics include marketing philosophies and ethics; achieving competitive advantage in marketing; the marketing environment; the global marketplace; consumer decision-making in marketing; business marketing and market research; segmentation strategies and product marketing; product management and retailing; services marketing, marketing channels; and supply chain management; promotion, advertising, and public relations.
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Student Success Stories
Applying to colleges felt like an endless struggle. After multiple rejections from Pace University, I was disheartened and unsure of my next step. The high costs and competitive admissions process made things even harder. Just when I was about to give up, I found TransferCredit.org. By earning 36 transferable credits, I strengthened my profile and finally secured admission. Now, I’m on track to graduate faster with a more manageable study plan. TransferCredit.org turned my setbacks into an opportunity, making my dream a reality!"
- Andrew (Pace University)
UPI STUDY + TRANSFERCREDIT.ORG
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