Marketing Research
Earn college credit with Marketing Research—a self-paced online course covering research design, surveys, sampling, data interpretation, and turning insights into business decisions. Complete short lessons, quizzes, and assignments on your schedule, then finish with a proctored final exam. Ideal for marketing majors and analytics foundations, with transcript options for transfer credit.
UPI Study offers 70+ affordable online college courses Business, Computer Science, Natural Sciences, Psychology, English, Math & More. Earn transferable college credit through UPI Study for elective or primary requirements.
Over 48750 students have already transferred credits to over 1750 universities till 2026 via ACE & NCCRS Credit Accreditation.
Upon successful completion of the course, students will be able to: explain factors influencing consumer purchase decisions, with a focus on cultural and value-based elements, and their implications for marketing strategies; develop a comprehensive grasp of customer experience, market segmentation, and their roles in shaping marketing effectiveness; master the design and execution of marketing research projects, differentiating between primary and secondary data sources, and utilizing both quantitative and qualitative methodologies; analyze ethical considerations in consumer data collection and apply marketing research findings to real-world case studies; and gain proficiency in advanced data analysis techniques, including statistical methods and modern digital platforms, and effectively communicate research findings through formal reports and presentations.
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Learning Outcomes
Upon successful completion of the course, students will be able to: explain factors influencing consumer purchase decisions, with a focus on cultural and value-based elements, and their implications for marketing strategies; develop a comprehensive grasp of customer experience, market segmentation, and their roles in shaping marketing effectiveness; master the design and execution of marketing research projects, differentiating between primary and secondary data sources, and utilizing both quantitative and qualitative methodologies; analyze ethical considerations in consumer data collection and apply marketing research findings to real-world case studies; and gain proficiency in advanced data analysis techniques, including statistical methods and modern digital platforms, and effectively communicate research findings through formal reports and presentations.
Major Course Topics
Major topics include building the foundation of marketing research; customer experience: definition, factors and lifecycle; qualitative and quantitative research; causal research; secondary and syndicated research; fundamentals of data analysis; data analysis and research; identifying data patterns; trends and issues; and crafting marketing research reports and presentations.