Principles of Marketing
Earn college credit with Principles of Marketing—a self-paced online course covering customer needs, segmentation, positioning, branding, the marketing mix, and digital basics. Complete short lessons, quizzes, and assignments on your schedule, then finish with a proctored final exam. Ideal for business requirements, electives, or foundational marketing credit, with transcript options.
UPI Study offers 70+ affordable online college courses Business, Computer Science, Natural Sciences, Psychology, English, Math & More. Earn transferable college credit through UPI Study for elective or primary requirements.
Over 48750 students have already transferred credits to over 1750 universities till 2026 via ACE & NCCRS Credit Accreditation.
Upon successful completion of the course, students will be able to: critically examine key marketing orientations—production, sales, societal, and market—and their impact on strategic decision-making; assess the ethical dimensions and corporate social responsibility in marketing practices, utilizing case studies to explore real-world implications; master concepts of competitive advantage, including cost, product, and niche strategies, and apply these to develop innovative marketing approaches; analyze external factors such as social, economic, and technological influences on marketing strategy, adapting to dynamic market environments; and investigate global marketing dynamics and the role of the internet in shaping international market strategies, emphasizing cross-cultural consumer behavior.
Learn more about Principles of Marketing
Learning Outcomes
Upon successful completion of the course, students will be able to: critically examine key marketing orientations—production, sales, societal, and market—and their impact on strategic decision-making; assess the ethical dimensions and corporate social responsibility in marketing practices, utilizing case studies to explore real-world implications; master concepts of competitive advantage, including cost, product, and niche strategies, and apply these to develop innovative marketing approaches; analyze external factors such as social, economic, and technological influences on marketing strategy, adapting to dynamic market environments; and investigate global marketing dynamics and the role of the internet in shaping international market strategies, emphasizing cross-cultural consumer behavior.
Major Course Topics
Major topics include marketing philosophies and ethics; achieving competitive advantage in marketing; the marketing environment; the global marketplace; consumer decision-making in marketing; business marketing and market research; segmentation strategies and product marketing; product management and retailing; services marketing, marketing channels; and supply chain management; promotion, advertising, and public relations.