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Western Michigan University
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Our courses are approved by the American Council on Education (ACE) — the same body that approves AP and IB — and are accepted for credit by thousands of universities, including yours.

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Learning Outcomes
Western Michigan University
Upon successful completion of the course, students will be able to: define and explain the concept of entrepreneurship, its significance in the economy, and the role of entrepreneurs in driving economic growth; identify essential entrepreneurial characteristics and skills and apply these in practical scenarios for successful venture creation; develop and articulate comprehensive business plans, including market analysis and strategy formulation, tailored for entrepreneurial ventures; assess various business structures and financing options, making strategic decisions aligned with entrepreneurial goals and market opportunities; embrace ethical decision-making and discuss legal and financial considerations in entrepreneurship, including taxation and financial planning.
Major Course Topics
Major topics include entrepreneurship in the economy; essential business fundamentals for aspiring entrepreneurs; embarking on the entrepreneurial journey; varieties of business structures; team dynamics in entrepreneurship; crafting business plans for aspiring entrepreneurs; comprehending customers as new business ventures; navigating dynamic business environments; growth and opportunities for entrepreneurs; crafting effective marketing and sales strategies; the art of business pitches for entrepreneurs; navigating business financing for entrepreneurs; navigating business taxation; financial planning for entrepreneurs; and business ethics and legal considerations.
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