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Our courses are approved by the American Council on Education (ACE) — the same body that approves AP and IB — and are accepted for credit by thousands of universities, including yours.
Our courses are approved by the American Council on Education (ACE) — the same body that approves AP and IB — and are accepted for credit by thousands of universities, including yours.
Jump into a new course, pick up where you left off, check scores, generate transcripts and much more.
Learning Outcomes
Marketing Research
Upon successful completion of the course, students will be able to: explain factors influencing consumer purchase decisions, with a focus on cultural and value-based elements, and their implications for marketing strategies; develop a comprehensive grasp of customer experience, market segmentation, and their roles in shaping marketing effectiveness; master the design and execution of marketing research projects, differentiating between primary and secondary data sources, and utilizing both quantitative and qualitative methodologies; analyze ethical considerations in consumer data collection and apply marketing research findings to real-world case studies; and gain proficiency in advanced data analysis techniques, including statistical methods and modern digital platforms, and effectively communicate research findings through formal reports and presentations.
Major Course Topics
Major topics include building the foundation of marketing research; customer experience: definition, factors and lifecycle; qualitative and quantitative research; causal research; secondary and syndicated research; fundamentals of data analysis; data analysis and research; identifying data patterns; trends and issues; and crafting marketing research reports and presentations.