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Meet Ali Cudby: The Strategic Mind Powering UPI Study’s Mission

  • Writer: Manit Kaushal
    Manit Kaushal
  • Mar 7
  • 4 min read

What is UPI Study?

UPI Study is an education board dedicated to democratizing higher education by offering government-accredited online college-level courses. Our curriculum is designed to be immersive, flexible, and deeply rooted in practical knowledge, equipping students to thrive in today’s rapidly evolving industries. Recognized by the American Council on Education (ACE) and the National College Credit Recommendation Service (NCCRS), our courses are transferable to over 2,800 universities, enabling students to reduce both tuition costs and time spent in school. To date, UPI Study has empowered over 100,000 students worldwide.


Who is Ali Cudby?


Ali Cudby with curly brown hair smiling warmly, wearing a green top and necklace. Soft white background, creating a cheerful mood.

Ali Cudby is a globally recognized expert in customer experience and retention, with over two decades of success in helping organizations build lasting relationships with their customers. As the Founder and CEO of Alignmint Growth Strategies, she has pioneered innovative methodologies that drive engagement and loyalty. Her expertise in retention and growth makes her a perfect fit for UPI Study, where she joined the Board of Advisors in August 2024.


With her strategic vision, UPI Study is further strengthening its commitment to accessible, high-quality education. Under her guidance, the organization is enhancing student engagement, improving course accessibility, and refining support systems to ensure learners not only enroll but succeed. Ali’s leadership is helping shape UPI Study’s future, making it a more impactful and student-focused learning platform.


🎯Why Ali Chose UPI Study


UPI Study Logo With Three colored triangles: red, green, and blue, point downwards on a black background. Geometric and minimalistic design.

Ali’s decision to join UPI Study wasn’t just a career move — it was a calling.


Ali was motivated to join UPI Study because she strongly believes in the company’s mission of providing affordable access to higher education. For international students, who often face limited access to scholarships and financial aid, finding cost-effective alternatives is crucial. UPI Study plays a vital role in reducing out-of-pocket education costs while ensuring students can still graduate from top universities. By addressing this significant challenge, the company delivers the solutions that international students and their families need, making a real impact on their educational and financial future.


For Ali, this mission resonated deeply. She saw a company truly solving a pressing problem, and she knew she had to be a part of it.


👩‍🏫 Ali’s Connection With Our Founder


People helping each other climb blocks; words like "MENTORING," "SUCCESS," and "MOTIVATION" surrounded by icons. Positive, supportive vibe.

Ali’s connection with UPI Study’s founder, Manit, goes way back. As a professor of entrepreneurship at Purdue University, Ali met Manit as a student and immediately recognized his entrepreneurial spark. Over the years, she became an informal mentor, helping him refine his vision. When UPI Study began making waves, stepping in as a board member felt like a natural evolution of their long-standing collaboration.


📈 The Impact Ali Cudby Brings to UPI Study


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Ali’s role is more than just advisory — it’s transformative. She understands that a company’s success hinges on the experience it provides to its customers. And in UPI Study’s case, the customers are the students. Her expertise in customer engagement and retention will ensure that students not only enroll but thrive, successfully completing their coursework and transferring their credits with ease.


Since Ali Cudby joined UPI Study’s Board in August 2024, the organization has expanded significantly in India, leveraging her expertise in customer engagement and strategic growth. Under her guidance, UPI Study successfully partnered with Physics Wallah, one of India’s largest edtech platforms, to integrate its accredited online courses, making college credit opportunities more accessible to Indian students. Additionally, UPI Study signed a Memorandum of Understanding (MoU) with the Rajasthan Board of Secondary Education, marking a milestone in bringing internationally recognized credit-bearing courses to Indian high school students. These strategic collaborations have positioned UPI Study as a key player in India’s evolving education landscape, empowering students with affordable, high-quality alternatives to traditional pathways.


Steps to earn college credit: Pick & Enroll in courses, Earn College Credit via lessons, Transfer credits. Text is in green, blue, and red.

She’s on a mission to create seamless student experiences, aligning their journey with parents and partner institutions to ensure maximum success. Her secret sauce? Making students feel valued, heard, and supported at every step of their educational path.


Her deep understanding of building strong relationships with customers and stakeholders will be a driving force in expanding UPI Study’s reach and impact. With Ali on board, we’re not just growing — we’re elevating the entire student journey.


Three colorful panels: green, blue, pink. Text highlights concepts simplified, flexible learning, and courses by professors with icons.

💡 Ali’s Advice for Students and Young Professionals

Ali doesn’t just talk strategy — she lives it. Her advice for anyone striving for success? Break big dreams into small, achievable steps. Progress isn’t about perfection; it’s about showing up, making imperfect moves, and staying on course. When challenges arise, don’t freeze — just take the next smallest step forward. Keep moving, stay resilient, and trust the process — because momentum is everything.


What’s Next for UPI Study with Ali on Board?

With Ali’s strategic leadership and deep passion for education, UPI Study is poised for an exciting future. Her ability to balance big-picture thinking with actionable strategies will help UPI Study scale its impact, ensuring students around the world have access to affordable, high-quality education.


We couldn’t be more excited to have Ali Cudby on our board. Her vision, expertise, and dedication are exactly what we need as we continue to revolutionize international education. Stay tuned — big things are ahead!


Welcome to the UPI Study family, Ali! Your journey with us is just beginning, and we can’t wait to see the impact you’ll make.


Smiling person with curly hair indoors, chat icon, text: "Schedule a call with our dedicated college advisors," thumbs-up bubble.







 
 
 

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