In Principles of Marketing at Madison Area Technical College - Portage in United States you can learn the same topics, transfer it and save tuition fees by a mile. This course, worth 3 transferable credits and approved by NCCRS & ACE, is designed to help students at Madison Area Technical College - Portage gain practical skills and, preparing them for success in degree programs and real-world careers. Upon successful completion of the course, students will be able to: critically examine key marketing orientations—production, sales, societal, and market—and their impact on strategic decision-making; assess the ethical dimensions and corporate social responsibility in marketing practices, utilizing case studies to explore real-world implications; master concepts of competitive advantage, including cost, product, and niche strategies, and apply these to develop innovative marketing approaches; analyze external factors such as social, economic, and technological influences on marketing strategy, adapting to dynamic market environments; and investigate global marketing dynamics and the role of the internet in shaping international market strategies, emphasizing cross-cultural consumer behavior.