In Marketing Research at Notre Dame of Maryland University (formerly College of Notre Dame of Maryland) in Baltimore, MD you can learn the same topics, transfer it and save tuition fees by a mile. This course, worth 3 transferable credits and approved by NCCRS, is designed to help students at Notre Dame of Maryland University (formerly College of Notre Dame of Maryland) gain practical skills and, preparing them for success in degree programs and real-world careers. Upon successful completion of the course, students will be able to: explain factors influencing consumer purchase decisions, with a focus on cultural and value-based elements, and their implications for marketing strategies; develop a comprehensive grasp of customer experience, market segmentation, and their roles in shaping marketing effectiveness; master the design and execution of marketing research projects, differentiating between primary and secondary data sources, and utilizing both quantitative and qualitative methodologies; analyze ethical considerations in consumer data collection and apply marketing research findings to real-world case studies; and gain proficiency in advanced data analysis techniques, including statistical methods and modern digital platforms, and effectively communicate research findings through formal reports and presentations.