Business Essentials Course Online

BUS 100: Business Essentials

Gain foundational knowledge in management, marketing, HR, accounting, operations, and global trade. This self-paced Business Essentials course offers transferable college credit for business students.

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Course curriculum

1. Reference video: What is Competitive Advantage? (With Real-World Examples)
2. Reference video: The Dynamics of the Global Business Environment
3. Ch 1.1 - Navigating the Economic and Legal Terrain in Business
4. Quiz 1.1
5. Ch 1.2 - Navigating the Technological Landscape in Business: Impacts and Responses
6. Quiz 1.2
7. Ch 1.3 - The Influence of Competitive Environments on Business Dynamics: Illustrations & Significance
8. Quiz 1.3
9. Ch 1.4 - Influence of the Societal Environment on Business: Illustrations Implications
10. Quiz 1.4
11. Ch 1.5 - The Dynamics of the Global Business Environment: An In-depth Exploration
12. Quiz 1.5
13. Lesson Summary
1. Reference video: Ethical Considerations in Business Analysis
2. Reference video: What Is Corporate Social Responsibility (CSR)?
3. Reference video: Approaches to Ethical Compliance
4. Ch-2.1 - Ethical Considerations in Modern Business Practices
5. Quiz 2.1
6. Ch 2.2 -Constructing an Ethical Framework: Compliance versus Integrity Approaches
7. Quiz 2.2
8. Ch 2.3 -Social Responsibility in Organizations
9. Quiz 2.3
10. Lesson Summary
1. Reference video: What is Economics?
2. Reference video: Circular Flow Diagram In Economics
3. Reference video: How Does Competition Work In Free Markets?
4. Reference video: Economic Systems Explained: Capitalism, Socialism & Mixed Economies
5. Reference video: What is GDP?
6. Reference video: What are Business Cycles
7. Reference video: What is CPI?
8. Ch 3.1 - Delving into Economics: Its Scope and Dimensions
9. Quiz 3.1
10. Ch 3.2 - The circular flow model paints
11. Quiz 3.2
12. Ch 3.3 - Exploring Competition in Free Markets: Varieties and Insights
13. Quiz 3.3
14. Ch 3.4 - Delving into Socialism, Communism, and Mixed Economies: A Comprehensive Examination
15. Quiz 3.4
16. Ch 3.5 -Gross Domestic Product: Definition and Components
17. Quiz 3.5
18. Ch 3.6 - Understanding the Business Cycle: Tracing Economic Performance Over Time
19. Quiz 3.6
20. Ch 3.7 - Consumer Price Index: Grasping the Dynamics of Living Costs and Inflation
21. Quiz 3.7
22. Lesson Summary
1. Reference video: International Trade Explained
2. Reference video: Balance of Trade - Import Export
3. Reference video: Entry Strategies
4. Reference video: What Factors Influence Global Trade Patterns?
5. Reference video: International Business: Navigating the Global Marketplace
6. Ch 4.1 - Unpacking the Significance of Global Trade: Roles and Benefits
7. Quiz 4.1
8. Ch 4.2 - Global Trade Dynamics: Understanding Imports, Exports, and the Significance
9. Quiz 4.2
10. Ch 4.3 - Approaches to Penetrating International Markets: Classification Illustrations
11. Quiz 4.3
12. Ch 4.4 - Factors Influencing Global Trade Dynamics
13. Quiz 4.4
14. Ch 4.5 - Navigating the Evolving Global Marketplace
15. Quiz 4.5
16. Lesson Summary
1. Reference video: 🏢 Business Ownership & Management Structure Guide
2. Reference video: Mergers and Acquisitions (With Real-World Examples)
3. Reference video: What is Franchising?
4. Ch 5.1 - Structure and Ownership Dynamics in Business Enterprises
5. Quiz 5.1
6. Ch 5.2 - Exploring Corporate Growth: Mergers, Acquisitions, and Defense Strategies
7. Quiz 5.2
8. Ch 5.3 - Franchising: Pathways and Pitfalls
9. Quiz 5.3
10. Lesson Summary
1. Reference video: Five entrepreneurial archetypes
2. Reference video: What is the Role of Small Businesses in the U S Economy?
3. Ch 6.1 - The Entrepreneur Defined: Traits and Archetypes
4. Quiz 6.1
5. Ch 6.2 - The Role of Small Businesses in the U.S. Economy
6. Quiz 6.2
7. Lesson Summary
1. Reference video: Managerial Skills How Good Managers Promote Productivity
2. Reference video: Four Functions of Management Explained: Planning, Organizing, Leading, Controlling
3. Reference video: What is a plan & what are types of plan? Strategic, Tactical & Operational Plans
4. Ch 7.1 - Managerial Skills: How Good Managers Promote Productivity
5. QUIZ 7.1
6. Ch 7.2 - Four Functions of Management: Planning, Organizing, Leading & Controlling
7. QUIZ 7.2
8. Ch 7.3 - The Architecture of Planning: Strategic, Tactical, Operational, and Contingency Planning
9. QUIZ 7.3
10. Ch 7.4 - What is a SWOT Analysis?
11. QUIZ 7.4
12. Ch 7.5 - Varieties of Internal Organizational Change: Structural, Strategic, People, and Process Dynamics
13. QUIZ 7.5
14. Ch 7.6 - Leadership: Defining Leaders and Their Impact in Organizations
15. QUIZ 7.6
16. Ch 7.7 - Management by Objectives: Unraveling the MBO Process
17. QUIZ 7.7
18. Ch 7.8 - Explaining Leadership orientations
19. QUIZ 7.8
20. Ch 7.9 - Classical Leadership Theories: An Exploration
21. QUIZ 7.9
22. Ch 7.10 - The Emergence of Contemporary Leadership Theories
23. QUIZ 7.10
24. Ch 7.11 - Leadership Style and Its Congruence with the Work Environment
25. QUIZ 7.11
26. Ch 7.12 - Employing the 5Ps Leadership Analysis Framework
27. QUIZ 7.12
28. Lesson Summary
1. Reference video: Organizational Structure
2. Reference video: Organizational Design and Structure
3. Reference video: 6 Most Common Types of Organizational Structures
4. Reference video: What is Organizational Behavior?
5. Reference video: Total Quality Management Principles
6. Ch 8.1 -Fundamentals of Organizational Management
7. Quiz 8.1
8. Ch 8.2 - Crafting the Organizational Architecture: Theories and Definitions
9. QUIZ 8.2
10. Ch 8.3 - Organizational Design and Structure: A Formal Synthesis
11. QUIZ 8.3
12. Ch 8.4 -Exploring Traditional Organizational Designs: Simplicity, Functionality, and Division
13. QUIZ 8.4
14. Ch 8.5 - Exploring Modern Organizational Designs: Matrix, Team, and Network Models
15. QUIZ 8.5
16. Ch 8.6 - Organizational Behavior Theory in Business
17. QUIZ 8.6
18. Ch 8.7 - Total Quality Management (TQM): Comprehensive Overview and Implementation in Practice
19. QUIZ 8.7
20. Ch 8.8 - Modern Theory of Management
21. QUIZ 8.8
22. Lesson Summary
1. Reference video: Operation Management
2. Reference video: Productivity, Profitability, and Quality with Industrial Finishes & Systems
3. Reference video: What is PERT?
4. Reference video: What is a Gantt chart?
5. Ch 9.1 - Operations Management: Enhancing Production Proficiency and Consumer
6. QUIZ 9.1
7. Ch 9.2 - The Interplay of Productivity, Quality, and Profitability: A Managerial Perspective
8. QUIZ 9.2
9. Ch 9.3 - Operations Management Planning
10. QUIZ 9.3
11. Ch 9.4 - PERT Analysis & Project Completion
12. QUIZ 9.4
13. Ch 9.5 - Gantt Charts & Bar Graphs: Henry Gantt's Contributions to Management
14. QUIZ 9.5
15. Ch 9.6 - Management Information Systems: Navigating Data for Operational Command
16. QUIZ 9.6
17. Lesson Summary
1. Reference video: Motivation in the Workplace
2. Ch 10.1 - Workplace Motivation: Theories, Types & Examples
3. QUIZ 10.1
4. Ch 10.2 - Exploring the Depths of Motivation: Needs-Based and Behavior-Based Approaches
5. QUIZ 10.2
6. Ch 10.3 - Motivation in Management: Definition, Process, and Varieties
7. QUIZ 10.3
8. Lesson Summary
1. Reference video: The HR Model: Compliance
2. Reference video: Performance Appraisals
3. Ch 11.1 - The Strategic Imperative of Human Resource Management: Recruitment and Staff Composition
4. QUIZ 11.1
5. Ch 11.2 - Staff Motivation: Theoretical Frameworks and Strategic Applications
6. QUIZ 11.2
7. Ch 11.3 - Human Resource Management (HRM): Legal Framework and Compliance
8. QUIZ 11.3
9. Ch 11.4 - Performance Appraisal and 360 Feedback
10. QUIZ 11.4
11. Ch 11.5 - Unraveling the Tapestry of Employee Compensation
12. QUIZ 11.5
13. Lesson Summary
1. Reference video: The History of Unions in the United States
2. Reference video: What is Collective Bargaining?
3. Ch 12.1 - A Historical Outline of Organized Labor in the United States
4. QUIZ 12.1
5. Ch 12.2 - The Role and Dynamics of Collective Bargaining
6. QUIZ 12.2
7. Ch 12.3 - Mediation & Arbitration: Third-Party Interventions in Organizations
8. QUIZ 12.3
9. Lesson Summary
1. Reference video: Competitive Edge
2. Reference video: Strategies For Selection Of Target Market
3. Reference video: What is Market Research?
4. Reference video: Market Segmentation (With Real World Examples)
5. Ch 13.1 – Forms of Competitive Edge: Cost, Product, Niche, and Sustainability
6. QUIZ 13.1
7. Ch 13.2 -Strategies for Target Market Selection in Successful Business Ventures
8. QUIZ 13.2
9. Ch 13.3 - Marketing Research: Definition, Purpose, and Role in Marketing Strategy
10. QUIZ 13.3
11. Ch 13.4 - B2B vs. B2C: Nuances in Marketing Across Business and Consumer Landscapes
12. QUIZ 13.4
13. Ch 13.5 - Market Segmentation: Geographic, Demographic, Psychographic & More
14. QUIZ 13.5
15. Ch 13.6 - Influences on Consumer Buying Decisions: Cultures, Values, and More
16. QUIZ 13.6
17. Ch 13.7 The Dynamics of New Product Introduction
18. QUIZ 13.7
1. Reference video: Product Packaging
2. Reference video: How the Product Adoption Cycle
3. Reference video: What Are The Stages Of The Product Life Cycle?
4. Ch 14.1 - Insightful Feedback Spurs Product Innovation
5. QUIZ 14.1
6. Ch 14.2 - The Strategic Role of Product Packaging in Marketing
7. QUIZ 14.2
8. Ch 14.3 - The Consumer's Journey Through New Product Adoption
9. QUIZ 14.3
10. Ch 14.4 - The Dynamics of Product Life Cycles: From Conception to Obsole
11. QUIZ 14.4
12. Lesson Summary
1. Reference video: Function of Intermediaries in distribution channel
2. Reference video: Channels of distribution
3. Reference video: What is Non-Store Retailing?
4. Reference video: Strategy for Retail Distribution
5. Reference video: Mastering Supply Chain Management
6. Ch 15.1 - The Role of Channel Intermediaries in Commerce
7. QUIZ 15.1
8. Ch 15.2 - The Spectrum of Wholesale Intermediaries
9. QUIZ 15.2
10. Ch 15.3 - Refined Strategies in Retail Distribution
11. QUIZ 15.3
12. Ch 15.4 - Non-Store Retailing: Understanding the Alternatives to Traditional Shop Fronts
13. QUIZ 15.4
14. Ch 15.5 - Mastering Supply Chain Management: A Scholarly Exposition on Technological Synergy, Quantitative Metrics, Symbiotic Relationships, and Material Convergence
15. QUIZ 15.5
16. Ch 15.6 - The Intricacies of Logistics in Business Operations
17. QUIZ 15.6
18. Quiz
19. Lesson Summary
1. Reference video: Pricing strategy an introduction Explained
2. Reference video: 10 Most Practical Pricing Strategies (with real world examples)
3. Reference video: How the Communication Process Works
4. Ch 16.1 - Strategies for Setting Prices: Balancing Profit, Market Share, and Competition
5. QUIZ 16.1
6. Ch 16.2 - Determining the Price: Strategic Considerations in Pricing
7. QUIZ 16.2
8. Ch 16.3 - Pricing Strategy and Consumer Perception
9. QUIZ 16.3
10. Ch 16.4 - Promotion and the Consumer Communication Process
11. QUIZ 16.4
12. Ch 16.5 - The Objectives of Promotional Strategy in the Marketing Framework
13. QUIZ 16.5
14. Ch 16.6 - Synergy in Promotion: Crafting an Integrated Marketing Communications Strategy
15. QUIZ 16.6
16. Ch 16.7 - The Impact of Advertising on Consumer Purchasing Behavior
17. QUIZ 16.7
18. Ch 16.8 - Varieties of Advertising: Corporate Versus Product-Centric Approaches
19. QUIZ 16.8
20. Ch 16.9 - Advertising Media Choices and Marketing Strategy
21. QUIZ 16.9
22. Ch 16.10 -Trade Sales Promotion and the Strategic Promotion Mix
23. QUIZ 16.10
24. Lesson Summary
1. Reference video: The Evolution of Communication
2. Reference video: What is Business Intelligence (BI)?
3. Reference video: What is Management Information System (MIS)?
4. Ch 17.1 - Business Strategies: Leveraging Information Systems for Market Advantage
5. QUIZ 17.1
6. Ch 17.2 - The Evolution and Impact of Digital Communication: Exploring Social Media, Email, Blogs, and Chat Platforms
7. QUIZ 17.2
8. Ch 17.3 - Internet Collaboration: Platforms and Technologies Shaping Virtual Interactions
9. QUIZ 17.3
10. Ch 17.4 - Business Intelligence (BI): Synthesizing, Analyzing, and Leveraging Data
11. QUIZ 17.4
12. Ch 17.5 - Management Information Systems (MIS): Tools for Managerial Decision-Making
13. QUIZ 17.5
14. Lesson Summary
15. Reference video: What is Management Information System (MIS)?
1. Reference video: Learn about E-Business
2. Ch 18.1 - The Dual Edges of Information Technology in Modern Business
3. QUIZ 18.1
4. Ch 18.2 - The Role of Technology in Fostering Business Excellence
5. QUIZ 18.2
6. Ch 18.3 - The Dynamics of E-Business: Enabling and Enhancing Modern Organizations
7. QUIZ 18.3
8. Ch 18.4 - Navigating Ethical Frontiers in Technology Management
9. QUIZ 18.4
10. Lesson Summary
1. Reference video: What is the difference between insurable and uninsurable risk?
2. Reference video: Understanding the Basics of Insurance | Risk Management |
3. Ch 19.1 - Ways to Manage Risk: Insurable and Uninsurable Risk
4. QUIZ 19.1
5. Ch 19.2 - Understanding Insurance Policies and Risk Management
6. QUIZ 19.2
7. Ch 19.3 - Elucidating Insurance Coverage for Diverse Risks
8. QUIZ 19.3
9. Lesson Summary
1. Reference video: What Is The Role Of Accounting In Business?
2. Reference video:Role of Accounting
3. Reference video: G.A.A.P. explained simply (generally accepted accounting principles)
4. Ch 20.1 - The Essence of Accounting: Its Role, Significance, and Connection to Business
5. QUIZ 20.1
6. Ch 20.2 - The Role and Users of Accounting Information in Decision-Making
7. QUIZ 20.2
8. Ch 20.3 - Understanding Generally Accepted Accounting Principles (GAAP)
9. QUIZ 20.3
10. Ch 20.4 - Technology in Accounting: The Pivotal Role of Technological Advancements in Modern Accounting
11. QUIZ 20.4
12. Ch 20.5 - Financial Statements: A Window into the Financial Soul of a Business
13. QUIZ 20.5
14. Ch 20.6 - The Accounting Cycle: A Methodical Framework for Financial Reporting
15. QUIZ 20.6
1. Reference video: Role of financial manager
2. Reference video: Equity vs Debt Financing
3. Reference video: Sources of Finance
4. Reference video: The Financial Planning Process Quick Overview
5. Ch 21.1 - The Duties and Significance of Financial Managers
6. QUIZ 21.1
7. Ch 21.2 - Understanding Debt and Equity Financing
8. QUIZ 21.2
9. Ch 21.3 - Sources of Short-Term Financing
10. QUIZ 21.3
11. Ch 21.4 - Exploring the Avenues of Long-Term Financing
12. QUIZ 21.4
13. Ch 21.5 - The Financial Planning Process: A Comprehensive Overview
14. QUIZ 21.5
15. Lesson Summary
1. Reference video: What are capital markets?
2. Reference video: What is Equity Financing ?
3. Ch 22.1 - Securities Markets and Investment Bankers
4. QUIZ 22.1
5. Ch 22.2 - Raising Capital through Equity Financing
6. QUIZ 22.2
7. Ch 22.3 - The Advantages of Bond Financing
8. QUIZ 22.3
9. Lesson summary
1. Reference video:The Federal Reserve System
2. Reference video: What are Open Market Operations?
3. Reference video: How do International Money Transfers Work?
4. Ch 23.1 - The Quintessential Roles of Money
5. QUIZ 23.1
6. Ch 23.2 - Money and the Multiplier Effect: The Mechanics of Reserve Ratios and Their Implications
7. QUIZ 23.2
8. Ch 23.3 - Private Investment and Real Interest Rates
9. QUIZ 23.3
10. Ch 23.4 - Understanding the Federal Reserve System
11. QUIZ 23.4
12. Ch 23.5 - Reserve Requirements, Open Market Operations, and the Discount Rate
13. QUIZ 23.5
14. Ch 23.6 - Institutions of the U.S. Banking System
15. QUIZ 23.6
16. Ch 23.7 - The Advent of Technology in Banking: Enhancing Efficiency and Convenience
17. QUIZ 23.7
18. Ch 23.8 International Banking and Services
19. QUIZ 23.8
20. Ch 23.9 - The World Bank, IMF & Other International Banking Organizations
21. QUIZ 23.9
22. Lesson Summary
1. Assignment
1. Final Exam: Instructions (Important)
2. FINAL EXAM

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346 lessons
9 hours of video content

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BUS 100: Business Essentials

Course curriculum

Chapter 1:Understanding the Business Environment

Chapter 2 : Ethics, Social Responsibility, and Business

Chapter3:Business Economics: Basics and Implications

Chapter4 :Navigating Global Business Markets

Chapter 5:Types of Business Ownership

Chapter 6 :The World of Entrepreneurs and Small Businesses

Chapter 7:Principles of Business Leadership

Chapter 8:Organizational Structures and Dynamics

Chapter 9 : Business Operations and Production

Chapter 10 : Enhancing Workplace Productivity and Motivation

Chapter 11 :Fundamentals of Human Resource Management

Chapter 12 : Nurturing Employer-Employee

Chapter 13 : Marketing Principles and Strategies

Chapter 14 : From Product Development to Retail

Chapter 15 : Supply Chain and Distribution Dynamics

Chapter 16 : Crafting the Right Pricing and Promotion Strategies

Chapter 17 : Introduction to Business Information Systems

Chapter 18 :The Impact of Information Technology on Business

Chapter 19 : Strategies for Business Risk Management

Chapter 20 : Introduction to Business Accounting

Chapter 21 : Principles of Financial Management

Chapter 22 : Navigating Securities Markets and Investments

Chapter 23: Understanding Money and Financial Institutions

ASSIGNMENT

FINAL EXAM

About this course

Discover your potential, starting today