Principles of Marketing

This course provides a profound understanding of marketing principles, strategies, and ethical considerations, emphasizing global dynamics, consumer behavior, and strategic adaptation to market changes.

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Course curriculum

1. Course Overview and Learning Outcomes
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1. Learning Objectives
2. VIDEO: Marketing Fundamentals
3. VIDEO: Cross-Cultural Marketing Communications
4. VIDEO: Branding Basics
5. VIDEO: Creativity _ Creative Processes
6. Ch 1.1: Defining Marketing
7. Quiz 1.1
8. Ch 1.2: Characteristics of a Marketing Organization
9. Quiz 1.2
10. Ch 1.3: The Role of Marketing in the Firm
11. Quiz 1.3
12. Ch 1.4: Marketing Mix- 4 P's
13. Quiz 1.4
14. Ch 1.5: Keys to Marketing Success
15. Quiz 1.5
16. REFERENCE VIDEOS
1. Learning Objectives
2. Ch 3.1: The Nature and Importance of Marketing Research
3. Quiz 3.1
4. Ch 3.2: Procedures and Techniques in Marketing Research
5. Quiz 3.2
6. REFERENCE VIDEOS
1. Introduction
2. Ch 4.1: Buyer Behavior and Exchange
3. Quiz 4.1
4. Ch 4.2: Buyer Behavior as Problem Solving
5. Quiz 4.2
6. Ch 4.3: Organizational Buyer Behavior
7. Quiz 4.3
8. REFERENCE VIDEOS
1. Introduction
2. VIDEO: The World 20 Years Ahead with 2020 Vision
3. Ch 5.1: External Factors that Affect Planning
4. Quiz 5.1
5. Ch 5.2: Legal and Ethical Factors in Marketing
6. Quiz 5.2
7. Ch 5.3: Economic/Political Issues in Marketing Planning
8. Quiz 5.3
9. Ch 5.4: The Impact of Technology on Marketing
10. Quiz 5.4
11. Ch 5.5: Social Trends and Their Impact on Marketing
12. Quiz 5.5
13. Ch 5.6: Forecasts of the Future: Understanding Trends for Strategic Marketing
14. Quiz 5.6
15. REFERENCE VIDEOS
1. INTRODUCTION
2. Ch 6.1: International Marketing
3. Quiz 6.1
4. Ch 6.2: Navigating Global Marketing: Strategies, Opportunities, and Challenges
5. Quiz 6.2
6. Ch 6.3: The Stages of Going International: Strategies for Global Market Entry
7. Quiz 6.3
8. Ch 6.4: The International Marketing Plan
9. Quiz 6.4
10. Ch 6.5: Navigating the International Marketing Environment
11. Quiz 6.5
12. REFERENCE VIDEOS
1. Introduction
2. Ch 7.1: Defining the Product
3. Quiz 7.1
4. Ch 7.2: Classification of Products
5. Quiz 7.2
6. Ch 7.3: Product Planning and Strategy Formulation
7. Quiz 7.3
8. Ch 7.4: Strategies for Developing New Products
9. Quiz 7.4
10. Iceberg Wendy's Super Bowl 2018 Commercial
11. REFERENCE VIDEOS
1. Introduction
2. VIDEO: Communication Appeals _ Tactics
3. VIDEO: Preparing the Media Release
4. Ch 8.1: The Role of IMC
5. Quiz 8.1
6. Ch 8.2: Communicating to Mass Markets: The Role and Process of Marketing Communication
7. Quiz 8.2
8. Ch 8.3: Designing an IMC Strategy
9. Quiz 8.3
10. Ch 8.4: Understanding Advertising
11. Quiz 8.4
12. Ch 8.5: Sales Promotion and Public Relations
13. Quiz 8.5
1. Introduction
2. Ch 9.1: Price Defined
3. Quiz 9.1
4. Ch 9.2: Developing a Pricing Strategy
5. Quiz 9.2
6. Ch 9.3: Alternative Approaches to Determining Price
7. Quiz 9.3
1. INTRODUCTION
2. VIDEO: Media Relations Tips
3. Ch 10.1: Understanding the Functions, Evolution, and Management of Marketing Channels
4. Quiz 10.1
5. Ch 10.2: CHANNEL INSTITUTIONS: CAPABILITIES AND LIMITATIONS
6. Quiz 10.2
7. Ch 10.3: Channel Organization and Management: Structures, Systems, and Strategies
8. Quiz 10.3
1. Introduction
2. VIDEO: Social Media Campaigns
3. VIDEO: Website Developments
4. Ch 11.1: Overview of Social Media Marketing
5. Quiz 11.1
6. Ch 11.2: Strategies for Content Marketing
7. Quiz 11.2
8. Ch 11.3: Effective Email Marketing Techniques
9. Quiz 11.3
10. Ch 11.4: Exploring Various Social Media Platforms
11. Quiz 11.4
1. Introduction
2. VIDEO: Search Engine Optimization Overview
3. Ch 12.1: Harnessing the Power of AI: Transforming Digital Marketing in the Modern Era
4. Quiz 12.1
5. Ch 12.2: Unlocking the Potential of AI in Digital Marketing: Benefits and Strategies
6. Quiz 12.2
7. Ch 12.3: How AI is Transforming Strategies and Customer Engagement
8. Quiz 12.3
9. Ch 12.4: Revolutionizing Marketing with AI: Core Technologies and Their Impact
10. Quiz 12.4
11. Ch 12.5: Overcoming Challenges in AI Implementation: Strategies for Success
12. Quiz 12.5
1. ASSIGNMENT
2. RUBRICS
1. Final Exam: Instructions (Important)
2. FINAL EXAM
1. LEARNING OBJECTIVES
2. VIDEO: Social Marketing
3. Ch 2.1: Defining the market
4. Quiz 2.1
5. Ch 2.2: Types of Markets
6. Quiz 2.2
7. Ch 2.3: Approaching the Market
8. Quiz 2.3
9. Ch 2.4: Bases of segmentation
10. Quiz 2.4
11. VIDEO: The Importance of Segmenting Your Customers

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$19.00
135 lessons
2 hours of video content

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Principles of Marketing

Course curriculum

Marketing 102: Principles of Marketing

Chapter 1: Introduction to Marketing

Chapter 3: Marketing Research: An AID to Decision Making

Chapter 4: Understanding Buyer Behaviour

Chapter 5: External Considerations in Marketing

Chapter 6: Marketing in Global Markets

Chapter 7: INTRODUCING AND MANAGING THE PRODUCT

Chapter 8: COMMUNICATING TO MASS MARKETS

Chapter 9: PRICING THE PRODUCT

Chapter 10: CHANNEL CONCEPTS: DISTRIBUTING THE PRODUCT

Chapter 11 - Leveraging Social Media for Marketing

Chapter 12: AI in Marketing

Assignment

Final Exam

Chapter 2: Understanding and Approaching the Market

About this course

Discover your potential, starting today