Course curriculum

    1. Syllabus

      FREE PREVIEW

    1. 1.1 What Is a Business: Customers, Value Creation, and Market Opportunity

    2. Quiz 1.1

    3. 1.2 Markets and Prices: Supply, Demand, and Market Price

    4. Quiz 1.2

    5. 1.2 Interactive Lab: Shift the Market Lab

    6. 1.3 Competitive Advantage: Differentiation, Market Share, Barriers, and Monopoly

    7. Quiz 1.3

    8. 1.4 PESTEL Analysis: Political, Economic, and Social Forces on Business

    9. Quiz 1.4

    10. 1.4 Interactive Lab: PESTEL Sorting Lab

    11. 1.5 PESTEL Analysis: Technological, Environmental, and Legal Forces

    12. Quiz 1.5

    1. 2.1 Where Business Ideas Come From: Entrepreneurs, Risk, and Design Thinking

    2. Quiz 2.1

    3. 2.2 Testing an Idea: Problem-Solution Fit, MVPs, and Customer Feedback

    4. Quiz 2.2

    5. 2.3 Vision, Mission, and Values: Core Competencies and Social Enterprises

    6. Quiz 2.3

    7. 2.4 Business Ethics: Codes of Conduct, Dilemmas, and Stakeholders

    8. Quiz 2.4

    9. 2.4 Interactive Lab: Dilemma Decisions Lab

    10. 2.5 Business Structures: Sole Proprietorship, Partnership, LLC, and Corporation

    11. Quiz 2.5

    12. 2.6 Organization Charts and Roles: Structure and Outsourcing

    13. Quiz 2.6

    14. 2.7 Supply Chains: From Suppliers to Customers

    15. Quiz 2.7

    1. 3.1 Marketing to Customers: Segmentation, Target Customers, and Profiles

    2. Quiz 3.1

    3. 3.2 Customer Relationships: Lifetime Value and Data Privacy

    4. Quiz 3.2

    5. 3.3 Consumer Behavior: Rational Decisions and Outside Influences

    6. Quiz 3.3

    7. 3.4 Persuasion Principles: Scarcity, Authority, Consensus, Liking, and More

    8. Quiz 3.4

    9. 3.4 Interactive Lab: Persuasion Match Lab

    10. 3.5 Market Research: Primary, Secondary, Quantitative, and Qualitative

    11. Quiz 3.5

    12. 3.6 Research Methods: Surveys, Focus Groups, A/B Tests, and Sampling

    13. Quiz 3.6

    14. 3.6 Interactive Lab: Survey Wording Lab

    1. 4.1 Product Development: Desirability, Feasibility, and Viability

    2. Quiz 4.1

    3. 4.2 Product-Market Fit, Value Proposition, Positioning, and Branding

    4. Quiz 4.2

    5. 4.3 Price: Cost-Based, Competitor-Based, and Value-Based Strategies

    6. Quiz 4.3

    7. 4.3 Interactive Lab: Cost-Plus Pricing Lab

    8. 4.4 Place and Channels: Getting Products to Customers

    9. Quiz 4.4

    10. 4.5 Promotion and Marketing Communications

    11. Quiz 4.5

    1. 5.1 Income and Savings Goals: Earned and Unearned Income, Emergency Funds

    2. Quiz 5.1

    3. 5.2 Inflation and Purchasing Power

    4. Quiz 5.2

    5. 5.3 Saving Vehicles: Savings, Money Market, CDs, and Checking Accounts

    6. Quiz 5.3

    7. 5.3 Interactive Lab: Account Growth Lab

    8. 5.4 Automated Savings Plans and Principal and Interest

    9. Quiz 5.4

    10. 5.4 Interactive Lab: Interest Lab

About this course

  • $19.00
  • 125 lessons
  • 0 hours of video content

Discover your potential, starting today

Enroll today