How Does Credit Transfer Work
Students at Washington University in St. Louis often use our Principles of Marketing course to complete general education or major requirements affordably while balancing others commitments.

Washington University in St. Louis
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St. Louis, MO
The Principles of Marketing course at Washington University in St. Louis is designed for students who want to gain practical skills while saving significantly on tuition. With NCCRS & ACE accreditation, this online course can transfer up to 3–4 credits directly to Washington University in St. Louis programs, helping students finish their degree faster and at a lower cost.
Washington University in St. Louis accepts courses recommended for college credit by ACE & NCCRS

Our courses are approved by the American Council on Education (ACE) — the same body that approves AP and IB — and are accepted for credit by thousands of universities, including Washington University in St. Louis.

Our courses are approved by the National College Credit Recommendation Service (Previously known as National Ponsi) — the NYSED.GOV body that approves AP and IB — and are accepted for credit by thousands of universities, including Washington University in St. Louis.
This course costs $250 through TransferCredit.org (UPI Study), compared to an estimated $900–$1,200 or more if taken directly at Washington University in St. Louis
FAQ
How many credits will I earn for Principles of Marketing at Washington University in St. Louis?
You will earn 3 transferable college credits, approved byACE & NCCRS, which can be applied toward your degree at Washington University in St. Louis or over 2,100 U.S. universities.
Is the course self-paced and online?
Yes, it’s 100% online and self-paced. You can start anytime and finish on your own schedule within hours or days and then transfer it back to Washington University in St. Louis for credit.
Will this course from UPI Study transfer to Washington University in St. Louis?
Yes, the Principles of Marketing course is ACE- and NCCRS‑approved and can be submitted to Washington University in St. Louis for credit toward general education or elective requirements.
How much does the course cost as compared to Washington University in St. Louis?
The course costs $250 total, which is 5X more affordable compared to the higher tuition fees charged on campus at Washington University in St. Louis or any community college near St. Louis, MO.
Course Details For Principles of Marketing
Learning Outcomes
Washington University in St. Louis in St. Louis, MO
In Principles of Marketing at Washington University in St. Louis in St. Louis, MO you can learn the same topics, transfer it and save tuition fees by a mile. This course, worth 3 transferable credits and approved by NCCRS & ACE, is designed to help students at Washington University in St. Louis gain practical skills and, preparing them for success in degree programs and real-world careers. Upon successful completion of the course, students will be able to: critically examine key marketing orientations—production, sales, societal, and market—and their impact on strategic decision-making; assess the ethical dimensions and corporate social responsibility in marketing practices, utilizing case studies to explore real-world implications; master concepts of competitive advantage, including cost, product, and niche strategies, and apply these to develop innovative marketing approaches; analyze external factors such as social, economic, and technological influences on marketing strategy, adapting to dynamic market environments; and investigate global marketing dynamics and the role of the internet in shaping international market strategies, emphasizing cross-cultural consumer behavior.
Major Course Topics
Major topics include marketing philosophies and ethics; achieving competitive advantage in marketing; the marketing environment; the global marketplace; consumer decision-making in marketing; business marketing and market research; segmentation strategies and product marketing; product management and retailing; services marketing, marketing channels; and supply chain management; promotion, advertising, and public relations.

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