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Principles of Marketing

• Earn 3 transferable college credits

• Accepted for credit at Wiley University Services

• Accredited for college credit by NCCRS & ACE

Trusted By

100K
Students

50
States

2100+ Colleges

How Does Credit Transfer Work

Students at Wiley University Services can earn transferable college credits through UPI Study’s Principles of Marketing course, an affordable option for completing general education or major requirements online.

Wiley University Services

Explore 70+ affordable online college courses Business, Computer Science, Natural Sciences, Psychology, English, Math & More. Earn transferable college credit through UPI Study for elective or primary requirements.

 

Over 930 students have already transferred credits to your university till 2026 via ACE & NCCRS Credit Accreditation.  

Oak Brook, IL

Students at Wiley University Services can earn up to 3–4 transferable college credits with UPI Study’s Principles of Marketing online course in 2026. Accredited by NCCRS & ACE, the course helps you complete degree requirements faster while saving significantly on tuition. UPI Study's coursework are counted as Credit for Prior Learning. The course of Principles of Marketing from UPI Study can also act as Credit/ NoCredit course. Credit/No Credit (CR/NCR) in academics means you get course credit towards your degree (CR) if you pass, without it affecting your GPA, or No Credit (NC) if you fail, also without impacting your GPA, essentially acting like a pass/fail system to encourage exploring subjects without academic risk.

Course Cost Comparison

Same course. Way different price tags. See how much you'll pay per course with UPI vs Community Collge vs Wiley University Services

prior learning credit cost

Wiley University Services accepts courses recommended for college credit by ACE & NCCRS

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Students at Wiley University Services can earn transferable college credit through UPI Study’s ACE-approved courses, evaluated by the American Council on Education, the same organization behind AP and IB credit recommendations.

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UPI Study courses carry NCCRS credit recommendations through the National College Credit Recommendation Service, a NYSED-affiliated evaluation body. Students at Wiley University Services may transfer these courses for college credit toward their degree.

Students at Wiley University Services can save significantly on tuition by completing the Principles of Marketing course for $250 through TransferCredit.org (UPI Study), rather than paying $900–$1,200 or more for on-campus credits.

Trusted by over 2000 Colleges

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FAQ

How many transferable college credits can I earn at Wiley University Services? You will earn 3 transferable college credits from this course. These credits are ACE- and NCCRS-approved and can be applied toward degree requirements at Wiley University Services or more than 2,100 universities across the United States.

Is the Principles of Marketing course transferable for college credit at Wiley University Services? Yes, this course is ACE- and NCCRS-approved and can be submitted to Wiley University Services for college credit toward general education or elective requirements.

Is this course 100% online and self-paced for students at Wiley University Services? Yes, the course is fully online and self-paced. You can start anytime, finish in hours or days, and then transfer the credits back to Wiley University Services toward your degree.

How much does this course cost compared to on-campus classes at Wiley University Services? The course costs $250 total, which is up to 5x more affordable than tuition for similar courses at Wiley University Services or community colleges near Oak Brook, IL.

Course Details For Principles of Marketing

Learning Outcomes

Wiley University Services in Oak Brook, IL

In Principles of Marketing at Wiley University Services in Oak Brook, IL you can learn the same topics, transfer it and save tuition fees by a mile. This course, worth 3 transferable credits and approved by NCCRS & ACE, is designed to help students at Wiley University Services gain practical skills and, preparing them for success in degree programs and real-world careers. Upon successful completion of the course, students will be able to: critically examine key marketing orientations—production, sales, societal, and market—and their impact on strategic decision-making; assess the ethical dimensions and corporate social responsibility in marketing practices, utilizing case studies to explore real-world implications; master concepts of competitive advantage, including cost, product, and niche strategies, and apply these to develop innovative marketing approaches; analyze external factors such as social, economic, and technological influences on marketing strategy, adapting to dynamic market environments; and investigate global marketing dynamics and the role of the internet in shaping international market strategies, emphasizing cross-cultural consumer behavior.

Major Course Topics

Major topics include marketing philosophies and ethics; achieving competitive advantage in marketing; the marketing environment; the global marketplace; consumer decision-making in marketing; business marketing and market research; segmentation strategies and product marketing; product management and retailing; services marketing, marketing channels; and supply chain management; promotion, advertising, and public relations.

 Jump into a new course, pick up where you left off, transfer credit to Wiley University Services and much more.

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Student Success Stories

📍 Pace University
"Applying to colleges felt like an endless struggle. After multiple rejections from Pace University, I was disheartened and unsure of my next step. The high costs and competitive admissions process made things even harder. Just when I was about to give up, I found TransferCredit.org. By earning 36 transferable credits, I strengthened my profile and finally secured admission. Now, I’m on track to graduate faster with a more manageable study plan. TransferCredit.org turned my setbacks into an opportunity, making my dream a reality!"

- Andrew (Pace University)

UPI STUDY + TRANSFERCREDIT.ORG

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Recognition of Prior Learning (RPL) and Its Application for Wiley University Services who want to take Principles of Marketing for college credit as a Pass-Fail Course (does not impact GPA)

Education

Understanding RPL or Credit for Prior Learning at Wiley University Services

Recognition of Prior Learning (RPL) is a valuable process used at institutions like Wiley University Services to evaluate and recognize the knowledge and skills students gain outside the traditional classroom environment. For students at Wiley University Services who want to take Principles of Marketing for credit, this process helps assess students who have gained prior experience or knowledge from work, volunteer activities, or even self-directed learning, ensuring they meet academic standards for the course. RPL can be crucial for students looking to gain credit or advanced standing without having to retake courses they've already mastered in real-world situations.

RPL vs. Credit Transfer: What’s the Difference?

It’s important to note that RPL is different from credit transfer. Credit transfer typically involves transferring academic credits earned at another institution, whereas RPL focuses on recognizing a person’s competence based on real-life experience. For transfer credit class for Principles of Marketing at Wiley University Services, RPL might help a student prove they have the same level of understanding as someone who has formally studied the subject, even if their learning was gained outside the classroom. RPL is comprehensive, taking into account any life experiences that contribute to a student’s skills and knowledge in the subject matter.

Benefits of RPL/CPL for students at Wiley University Serviceswho wish to take transfer credit for Principles of Marketing

For Wiley University Services students, the RPL or Credit for Prior Learning process provides an opportunity to showcase and gain recognition for their skills, even if they were not formally acquired through traditional educational pathways. This can be especially beneficial for students who have a strong grasp of Principles of Marketing concepts but have not formally studied the subject in an academic setting. Instead of retaking courses or exams, RPL offers an efficient and personalized way to demonstrate proficiency and earn credit toward their degree.  For Wiley University Services, the Recognition of Prior Learning (RPL) offers a flexible and inclusive way to evaluate students' skills and knowledge beyond traditional academic records. For students looking to do transfer credit for Principles of Marketing, this means the opportunity to fast-track their academic progress by leveraging prior experience. Whether through professional work or self-study, RPL ensures that Wiley University Services remains accessible to a diverse student body, promoting lifelong learning and the recognition of expertise gained outside conventional classroom settings.

Transfer equivalency & credit courses for Wiley University Services

Explore self-paced college-level courses — transferable credit courses to your college 

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